Fizz Marketing empowers
long standing staff and transforms to majority black shareholding
Fizz Marketing,
specialists in tailored event management services, has signed an empowerment
deal that sees its black shareholding increase to 50.2%, and is officially a B-BBEE
Level 2 company.
Fizz Marketing,
a wholly female-owned entity, has cemented its ongoing empowerment efforts with
a deal making long-standing employee Thabile Mdletshe a 25.1% shareholder in
the company, and further established a broad-based black trust (Fizz Imbizo
Trust) an employment equity scheme established to allocate a further 25.1% of
shares to staff.
“Empowerment is
at the heart of the Fizz Marketing company culture,” says founder and Director
Celeste Whitaker. “Thabile Mdletshe, who has been within the company for over
ten years, has established her value as a true partner in the business, and we
agreed that the time had come to formalise our long-standing partnership.”
“Through the
skills transfer and experience I have gained in my journey with Fizz Marketing
to date, I am now well positioned to help lead the company into the next decade
of growth,” says Mdletshe.
Fizz Marketing’s
empowerment programme has long ensured mentorship and training for the women
within the business. Regular accredited business and leadership courses are
provided for all staff, with a bursary awarded for a key staff member’s BCom
studies and a new internship programme launched for young graduates.
“Fizz Marketing
is also a member of the WEConnect global organisation of women-owned businesses
and is part of the Meetings, Incentives, Conferences and Exhibitions (MICE)
Academy, through which our entire team participates in regular online courses
to gain CPD points and ensure that we are up to date on latest industry trends
and developments,” says Whitaker.
Fizz Marketing’s
focus on empowerment extends to enterprise development with a focus on women’s
empowerment and its ongoing CSI programme supporting the
Mother Touch Academy educational play centre in Diepsloot.
The Fizz Marketing team has grown
over the past 17 years to expertly manage corporate occasions for both large
and small companies, including Microsoft, The Institute of Information
Technology Professionals (IITPSA) Axiz, Bank of Athens, Business Connexion,
Check Point, Dimension Data, FinMark Trust, GIZ, Global Micro, Mimecast, SAP,
The Attachmate Group and World Wide Worx amongst others. For further
information visit www.fizzmarketing.co.za
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