You need to have a clear idea of why you are having the event and who the target audience. That way you can measure the return on your investment. Without these objectives you will not know how to measure the success or failure of your event.
The content of your event needs to be of value to your target audience. Always ensure your target audience is at the forefront when deciding what content to include.
3. Event marketing
Whether it’s the invitation you send to the guestlist or the full online marketing campaign you use to spread the word, marketing your event is a must and is the only way to ensure people know the event is happening. A good event management company will be able to assist you in coordinating and strategising an appropriate marketing plan.
Every event needs some sort of refreshments. Even if it’s a one hour meeting in a boardroom, attendees should always be offered some sort of beverage or snack. Chat to your event manager about what sort of catering is appropriate for your event. It also depends on the type of event when deciding whether to foot the bill or not.
Usually the event’s entertainment is the main attraction, but sometimes this isn’t the case. Regardless of what type of event you are hosting, there needs to be some sort of entertainment to keep guests amused. Again this is something your event manager can advise on.
6. Audio/visual equipment
And a spare set of this equipment as well. All events will need some sort of tech to run smoothly, but inevitably these things break at the last minute. Ensure you have access to spare equipment on the day.
7. A project/event manager
Every event needs someone to coordinate and manage the event on the day. Sometimes more than one is necessary. Enlist the services of a professional events company and they will manage everything for you. Avoid managing the event yourself, as you will need to be free to take part in the event, meet people and mingle.
Looking for a professional events company in South Africa? Fizz Marketing can assist you with every aspect of your event, from the marketing and conceptualising, right up to the very end of your event. Ensure it’s a successful one by getting the right people on your side. Contact us today!