Companies and organisations throw events all the time. Whether it’s a meeting with employees or a product launch for the press, events come with the territory of promoting a brand. But why exactly are these events held? Do they serve a clear purpose? Here are five things to consider before you start ordering the caterer.
1. Decide what your objective is
What are you looking to achieve with your event? It could be that you want to roll out a new product to your customers, or maybe you want to train a certain department of staff. You have to know what the end goal of the event will be. Which brings us to number 2…
2. You need to measure your success
You need to have a clear idea of how you will measure the success of the event. Events cost a fair amount of money, so you cannot go in blind without knowing how you will measure your return on investment.
3. Have a budget set aside for it
You absolutely need to come up with a budget for your event. Events can cost a lot of money, so you need to do some financial planning before you can plan an event. Set up a meeting with a professional event manager so that they can advise you on roughly how much you are in for to hold your type of event. If you don’t have much experience with it, you may be caught off guard.
4. Decide who the event is for
Before you can even decide what type of event you want, you need to consider who you are throwing it for. Professional event managers will assist you in creating an event that is catered specifically for that audience, so you need to know who they are before going ahead.
5. Is your event necessary?
It seems like a silly question but have you considered if you need to throw an event? What will an event achieve that you cannot achieve in other ways? Don’t waste your time and money on a frivolous event with no real objective in mind.
If you are pumped up and ready to go with your event, let us at Fizz Marketing make it a success! With more than 15 years in the business, we are the event profs you need. We can assist you with everything from conceptualising and planning, to marketing and décor. Contact us today for more information.