October is here and this year just seems to have flown. Our
team at Fizz Marketing spent the winter months this past quarter staving off
the chill by keeping extremely busy, with the exciting and innovative Microsoft
Technology Centre launch, to the re-launch event for Women in IT.
In this newsletter we look back on these events, we also
chat to our intern Lindsay Grobler about her thesis, plus our very own Celeste
Whitaker offers some insights into ROI on corporate events.
Venue feature: The
Venue Green Park, Sandton
This quarter’s venue feature is the breathtaking The Venue
in Green Park. With glamorous decor, an in-house chef offering amazing catering
options and a huge variety of services available for clients, The Venue is the
ultimate place to hold any and all functions, be it corporate or personal.
The Venue’s offer breakfasts and brunches, to cocktails and
buffets. It’s located only 10 minutes away from the Gautrain station and is
within walking distance of accommodation at the Michelangelo and Sandton
Towers.
The Venue also features technical add-ons such as public address system,
sound system, lighting system, screen and video/data projector, and audio
visual equipment, as well as an in-house technician. To top it all off, a
doorman welcomes all guests, there is a cloak check-in facility and bathroom
attendants for both ladies and gents.
Find
out more about The Venue Green Park here
Fizz intern Lindsay
tells us about her thesis
Five months ago, Fizz Marketing welcomed Lindsay Grobler to
the team as an intern. Lindsay is currently studying towards her Bachelor’s of
Business Administration in Hospitality. She is now currently working on her
thesis, using her time at Fizz to help her formulate her study on the no-show
rates of corporate events. Says Lindsay, “I want to come up with a conclusion
on what we can do to get more delegates to attend, based on time, date, the
type of event and communication of the event.”
Lindsay explains that she learnt much of the theory behind
events management during her time studying for six in Thailand and Indonesia.
Her time at Fizz Marketing has meant that she has been able to put these
theories into practice. “I have really been able to experience what it’s
actually like to manage events and prepare for them, which is a great learning
experience,” says Lindsay.
Best of luck to Lindsay on her studies as well as her thesis!
Best of luck to Lindsay on her studies as well as her thesis!
Past events
Just when we thought the year couldn’t get any more busy,
the past few months at Fizz Marketing have been crazy! We have done some
amazing events, with concepts and ideas that have really broken the mold.
Opening of the Microsoft Technology Centre (MTC)
In July, we managed the internal launch of the Microsoft
Technology Centre (MTC). The lead up to the event held a lot of excitement, as we used new and
innovative ways to spread the word and get the invitations to the event out
there. The invitations sent via email featured a video of comedic musician Deep
Fried Man playing his guitar and reaching out to people to attend the event.
Invitees were then able to accept or decline the invitation on the video
itself. A different video was then sent out based on whether invitees accepted
or declined the invitation, with Deep Fried Man utilising a different musical
genre for each. For those who accepted, a follow up video was sent as a
reminder, and another video was sent out after the event to thank those who
attended. The event took place on the 4th of July 2013 and was a
resounding success. This internal launch was then followed up with the official
launch of the MTC to partners, on the 31st of July 2013 and was officially
opened by the Minister of Science and Technology, Mr Derek Hanekom.
These launches were fantastic for us as a company to stretch
our legs and expand ourselves creatively. The use of videos and comedy to
spread the word of the event was something we had never done before, and we
were absolutely blown away with the results.
Women in IT relaunch event June 2013
Women in IT is an organisation that has always been close to
our hearts and we have been involved with it since day one. This year saw the
forum claim its new identity as a non-profit organisation and to celebrate, we
organised and managed the relaunch event at The Venue in Melrose Arch.
The turn-out blew us away, and really reassured us that
Women in IT’s members are onboard all the way. Attendees at the event were
treated to a fabulous breakfast, and the new Women in IT spokeswoman Amory
Somers-Vine was the official MC for the day. The guest speaker was
internationally-recognised speaking coach Lynn Baker, who had everyone
entertained as well as educated with her insightful talk on “Executive
Presence”. All in all it was a morning
well enjoyed by everyone in attendance and it was a fantastic way to welcome
the new chapter in the Women in IT forum.
Future events
We’ve got a busy few weeks ahead of us with some exciting
events on the horizon.
The big ones for October will be the Microsoft Tech Days
events happening in both Johannesburg and Cape Town. On the 28th the
Cape Town event will take place at the CTICC and we will be expecting 700
delegates to the event. Gallagher Convention Centre in Johannesburg will play
host to the Joburg Tech Days event on the 31st, and we expect about
900 delegates to the event. Tech Days is an exciting Microsoft initiative that
brings together IT developers and other IT professionals who are passionate
about technology and innovation.
We are very excited to be organising an event for new
clients Performanta and Check Point, taking place at Tintswalo on the 18th
of October. The event includes a customer briefing followed by some fun and
creativity teaching guests the art of cocktail mixing.
From the 16th to the 18th October,
Yvette will be jetting off to Gaberone, Botswana to manage the event for the
fourth FIP Implementation Regional Learning Platform. Attendees will include
Ministries of Finance and Central Banks. This forum is hosted by the SADC
(South African Development Community) and GIZ.
On the 23rd of October, Yvette will then be
managing a seminar for SAP and AxizWorkGroup at their auditorium. The event
will run until 1pm and will include a light breakfast. This event will
demonstrate everything delegates will need to know about SAP Business Objects
Edge BI Solutions.
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